Social media networks can be a key avenue for sharing messages and educating the public about the importance of preventing child abuse and neglect. Resources include State and local examples.
Child Welfare Information Gateway;Children's Bureau;FRIENDS National Resource Center For Community-Based Child Abuse Prevention
Download (PDF - 2,732KB)
Order bound (Free)
CDC Social Media Tools, Guidelines & Best Practices
Centers for Disease Control and Prevention (2016)
Offers a social media toolkit designed to provide guidance and to share lessons learned from integrating social media into CDC health communication campaigns, activities, and emergency response efforts. The guide includes information on how to get started using social media, developing governance, determining which social media channels to use, and how to create a social media strategy.
Improving Service and Community Engagement Using Social Media
Describes how using social media more effectively can lead to improved community engagement. The article provides tips on how to use social media effectively, how to give your community a voice, and how to adapt social media use to match your brand and message.
Join the National Conversation Around Child Abuse & Neglect
Child Abuse and Neglect Technical Assistance and Strategic Dissemination Center (CANTASD)
Presents resources for those engaged in primary and secondary prevention, child protective services and investigation, and multidisciplinary and interagency collaborations to promote the safety and well-being of children, youth, and families.
Social Media Campaigns That Make a Difference: What Can Public Health Learn From the Corporate Section and Other Social Change Marketers?
Freeman, Potente, Rock, & McIver (2015)
Public Health Research & Practice, 25(2)
Examines four case studies to understand the factors that contribute to a successful social media campaign within the public health sector.
The #Bthru8 Early Success Social Media Campaign: A How to Guide for Joining This Campaign & Sample Tweets/Posts (PDF - 928 KB)
Alliance for Early Success, Child Trends, & True North Group (2013)
Describes the #Bthru8 Early Success campaign, an effort to spread research-based messages via Facebook and Twitter in order to increase awareness and advance better State early childhood policies, practices, and smart investments. In addition to sample posts, the guide provides tips for getting started with Twitter, Facebook, and more social media how-to resources.
Prevent Child Abuse Georgia Media Toolkit
Presents a toolkit for sharing media messages to promote National Child Abuse Prevention Month.