Child abuse prevention messages that take a positive approach, emphasizing the many ways communities can support and strengthen families, are more likely to resonate with the public. When developing your message, keep your target audience in mind and tailor the message to reflect the audience's point of view. You may also consider the method of communication and who will deliver the message.
Use the following resources to learn more about developing an effective child abuse prevention message.
Develop Your Campaign’s Message (PDF - 83 KB)
American Library Association’s Office for Library Advocacy (2010)
Provides a messaging worksheet to develop a foundation on which to build a public awareness campaign. This resource also helps visitors to identify key audiences and goals before crafting a specific message.
I Am for the Child Campaign: Communication and Messaging Guidelines
National CASA Association (2012)
Explores how local Court Appointed Special Advocates (CASA) organizations can utilize campaign tools and communication messages to help reach key constituent groups. Print media messages, online tools, video tools, event tools, and business solicitation tools also are included.
Speaking of Children Message Memo (PDF - 483 KB)
Details how the public views the need to invest in children, even in very difficult economic times, and lists keys to effective messaging on children's issues.
Storytelling, Social Movements, and the Prevention of Child Abuse and Neglect
Provides the text and audio from a webinar presented to the Federal Interagency Work Group on Child Abuse and Neglect in January 2010. The webinar describes how to reframe the issue of child abuse prevention to encourage public action by addressing key elements of successful social movements, ways to increase public understanding of prevention, structuring a core story, and engaging policymakers, partners, and the public.
Talking About Prevention
Prevent Child Abuse North Carolina (2016)
Offers tips for developing a messaging strategy about child abuse prevention, as well as printable guides, tips for trainers, and sample resources that can be used to create a coordinated community outreach campaign.
Writing Reports and Telling Success Stories (PDF - 35 KB)
FRIENDS National Resource Center for Community-Based Child Abuse Prevention (2009)
Discusses strategies for sharing the results of a program evaluation to build greater public understanding and support for family support/child abuse prevention services. The document describes the components of an outcome report and includes strategies for presenting findings to stakeholders, funders, and community members.