Child abuse prevention messages that take a positive approach, emphasizing the many ways communities can support and strengthen families, are more likely to resonate with the public. When developing your message, keep your target audience in mind and tailor the message to reflect the audience's point of view. You may also consider the method of communication and who will deliver the message.
Use the following resources to learn more about developing an effective child abuse prevention message.
Child Abuse Prevention Month Tool Kits
Families Forward Virginia (2018)
Provides access to a collection of toolkits on child abuse prevention that provide information and resources to support families and communities in prevention efforts.
Global Advocacy Toolkit for the Social Service Workforce
Global Social Service Workforce Alliance, WithoutViolence (2017)
Discusses strategies for communicating with policy-makers at regional and global levels. The report also provides a detailed guide for developing an advocacy plan for addressing violence against children.
I Am for the Child Campaign: Communication and Messaging Guidelines
National CASA Association (2012)
Explores how local Court Appointed Special Advocates (CASA) organizations can utilize campaign tools and communication messages to help reach key constituent groups. Print media messages, online tools, video tools, event tools, and business solicitation tools also are included.
Pop Culture Works for Social Change (PDF - 8,022 KB)
Discusses the importance of utilizing pop culture as an effective communication strategy and offers methods for nonprofits and social change campaigns. A free login is required to access this report.
Speaking of Children Message Memo (PDF - 483 KB)
Details how the public views the need to invest in children, even in very difficult economic times, and lists keys to effective messaging on children's issues.
Talking About Prevention
Prevent Child Abuse North Carolina (2016)
Offers tips for developing a messaging strategy about child abuse prevention, as well as printable guides, tips for trainers, and sample resources that can be used to create a coordinated community outreach campaign.