Offers resources to share with the media regarding child abuse and neglect prevention as well as strategies for delivering a prevention message through presentations, videos, letters to the editor, and other outreach efforts. Resources include
The Action Signs Project: A Toolkit To Help Parents, Educators and Health Professionals Identify Children at Behavioral and Emotional Risk (PDF - 4,035 KB)
The REACH Institute & Mayo Clinic
Presents a toolkit with information for utilizing Action Signs in clinical and school settings. Sample scripts and guidelines, issues related to making a mental health referral, and a list of local referral resources to provide dissemination tools, materials, and training guidelines for a wide variety of stakeholders also are included.
Beyond the Headlines: Covering Child Sexual Abuse
Casey Journalism Center on Children and Families (2009)
Helps journalists and other media professionals write more illuminating stories that help readers understand the issues surrounding child sexual abuse and ways to prevent it. The website addresses statistics, offender characteristics, legislation and policies, and prevention, and includes information on story ideas, interview sources, and training.
Building Public Awareness (PDF - 2,500 KB)
The City of Red Deer (2014)
Provides a planning template that can be utilized to build public awareness campaigns designed to engage communities. The plan is divided into eight distinct steps, which are then demonstrated in sequence in a working example. This tool kit also includes links to other tools and forms developed to support nonprofit groups in increasing awareness of their programs and services.
Creating Public Awareness Campaigns that Work (PDF - 1,720 KB)
Joint Center for Political and Economic Studies, Center on Race and Wealth at Howard University (2013)
Guides visitors through the creation of successful public media campaigns through in-depth discussions of the four C’s of public awareness campaigns: careful planning, compelling messaging, campaign tool chest, and coordinated grassroots and engagement and advocacy.
Implementing a Social Marketing Effort
University of Kansas Community Tool Box WorkStation
Presents a framework and supports for conducting a social marketing campaign.
Shaken Baby Syndrome Prevention Toolkit
New York Department of Health & Bureau of Injury Prevention (2010)
Offers a toolkit to educate communities on the dangers of shaking a baby or young child, including a description of the Shaken Baby Syndrome problem, a list of tips on designing a public awareness campaign in the community, a presentation on Shaken Baby Syndrome, a list of tips for soothing a crying infant, important phone numbers for parents, and additional resources.
Success Stories Portal
National Center for Injury Prevention and Control, Centers for Disease Control and Prevention
Offers a searchable database of model programs and descriptions of successful strategies in injury and violence prevention and response. Free tools help users create and customize an injury prevention success story.