Offers resources to share with the media regarding child abuse and neglect prevention as well as strategies for delivering a prevention message through presentations, videos, letters to the editor, and other outreach efforts.
Click for Babies: Period of PURPLE Crying Caps
National Center on Shaken Baby Syndrome
Presents an overview of the Period of PURPLE Crying and Shaken Baby Syndrome in order to increase awareness through education. Frustration with infant crying is the number one thing that triggers a person to shake or harm a baby, so the campaign wants to educate parents and caregivers on what to expect from newborns.
Implementing Social Marketing
University of Kansas Community Tool Box WorkStation
Presents a framework and supports for conducting a social marketing campaign.
Stop It Now!
Provides information about child sexual abuse, background resources for journalists, and links to analysis of media coverage of child sexual abuse. Stop It Now! is one of the leading organizations on child sexual abuse prevention in the United States.
Preventing Child Sexual Abuse
Centers for Disease Control and Prevention (2019)
Examines the problem of child sexual abuse, provides statistics, discusses gaps in research, and offers recommendations for future research on this topic.
Reframing Childhood Adversity: Promoting Upstream Approaches (PDF - 277 KB)
Provides a brief for professionals to work through framing challenges associated with preventing, identifying, and responding to early adversity by offering guidance on positioning, emphasis, and explanation about child wellbeing and adversity.
Social Media Toolkit, April Campaign: Child Abuse Prevention Month (PDF - 568 KB)
Children's Foundation of America (2018)
Provides information on how organizations can promote Child Abuse Prevention Month and includes social media information, hashtags, sample messaging, information on creating social media fundraisers, and more.
A Step-By-Step Guide to Promoting Child Abuse Prevention Month
Darkness to Light (2019)
Offers a toolkit designed to help advocacy organizations take advantage of child sexual abuse prevention education opportunities during Child Abuse Prevention Month. The toolkit contains suggested graphics and videos for social media and additional awareness resources.