Offers resources to share with the media regarding child abuse and neglect prevention as well as strategies for delivering a prevention message through presentations, videos, letters to the editor, and other outreach efforts.
Building Public Awareness (PDF - 2,500 KB)
The City of Red Deer (2014)
Provides a planning template that can be utilized to build public awareness campaigns designed to engage communities. The plan is divided into eight distinct steps, which are then demonstrated in sequence in a working example. This tool kit also includes links to other tools and forms developed to support nonprofit groups in increasing awareness of their programs and services.
Click for Babies: Period of PURPLE Crying
National Center on Shaken Baby Syndrome
Presents an overview of the Period of PURPLE Crying and Shaken Baby Syndrome in order to increase awareness through education. Frustration with infant crying is the number one thing that triggers a person to shake or harm a baby, so the campaign wants to educate parents and caregivers on what to expect from newborns.
Creating Public Awareness Campaigns that Work (PDF - 1,720 KB)
Joint Center for Political and Economic Studies, Center on Race and Wealth at Howard University (2013)
Guides visitors through the creation of successful public media campaigns through in-depth discussions of the four C’s of public awareness campaigns: careful planning, compelling messaging, campaign tool chest, and coordinated grassroots and engagement and advocacy.
Implementing a Social Marketing Effort
University of Kansas Community Tool Box WorkStation
Presents a framework and supports for conducting a social marketing campaign.
Stop It Now!
Provides information about child sexual abuse, background resources for journalists, and links to analysis of media coverage of child sexual abuse. Stop It Now! is one of the leading organizations on child sexual abuse prevention in the United States.