Writing for Social and Traditional Media

No matter what medium you select for your outreach efforts, good writing will strengthen your impact. The principles of plain language and writing for the web can help you learn how to create concise, strong pieces.

Learn more about how to write for both social and traditional media in the resources below.

CDC's Guide to Writing for Social Media (PDF - 1607 KB)
Centers for Disease Control and Prevention (CDC) (2012)
Addresses the principles of effective social media writing and offers tips about how to write for different social media platforms. The guide includes a glossary and additional writing resources.

Writing for the Web
The State University of New York, University at Buffalo
Presents research-based tips on how to create easy-to-read content for the web.

Engaging the Media

Engaging Media to Build Your Network for Action (PDF - 4,147 KB)
Child Welfare Information Gateway
In 2013 Resource Guide: Preventing Child Maltreatment and Promoting Well-Being: A Network for Action

Foster Care Adoption Awareness: Media Campaign Tips (PDF - 127 KB)
Dave Thomas Foundation for Adoption

Guide to Working With the Media (PDF - 661 KB)
National Adoption Day Coalition

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