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Outreach Material

The media provide an important channel for getting the message out about preventing child maltreatment and promoting well-being. There are several media strategies to help your organization or community partnerships spread the word about events, reach potential supporters, and build connections among stakeholders.

Traditional media and social media have different strengths and uses. Understanding the different channels and developing a thoughtful, comprehensive media strategy are important steps that can support the goal of preventing child maltreatment and enhancing child well-being in your community. Rather than choosing to focus energy and resources on either traditional or social media, successful organizations and campaigns use both formats to connect with stakeholders and further their message. To learn more strategies to engage the media and work with specific groups, read Tips for Working With Specific Groups and Building Community and Hope Through Media.

Reach out to traditional media when your goal is to ...

  • Get the word out
  • Publicize an event to a large, general audience
  • Tell your story in more detail

Engage social media channels when your goal is to ...

  • Engage in dialogue, get feedback
  • Reach a more targeted, specific group
  • Send out brief alerts that prompt stakeholders to take immediate action

Sample Facebook messages

April is National Child Abuse Prevention Month! See the NEW 2016 Prevention Resource Guide with new updates on using protective factors and 21 tip sheets for parents (in English and Spanish). #PreventionMonth #NCAPM2016 

The 2016 Prevention Resource Guide is out! New statistics, updated chapters, 21 tip sheets, and activity calendars for programs, parents, and communities to promote well-being using protective factors. #PreventionMonth  #NCAPM2016

What are you doing during National Child Abuse Prevention Month? The 2016 Prevention Resource Guide has FREE activity calendars to help you build community and hope with parents, programs, and partners. #PreventionMonth #NCAPM2016 

NEW Protective Factors in Practice! Learn more through four new interactive scenarios to help educate, support, and strengthen families. #PreventionMonth #NCAPM2016 

Work in child welfare? It's National Child Abuse Prevention Month, and there are plenty of FREE tools to help! See our Outreach Materials, 21 tip sheets, updated activity calendars, and four new “Protective Factors in Practice” interactive scenarios to support and educate families. #PreventionMonth #NCAPM2016 

Support and strengthen families with new resources for #PreventionMonth.The new 2016 Prevention Resource Guide for child welfare professionals has updated tools, tips, and techniques to help strengthen families. #NCAPM2016 

Sample Tweets

Visit the #PreventionMonth site! NEW Resource Guide with new examples of Protective Factors in Practice. https://www.childwelfare.gov/topics/preventing/preventionmonth2016/resource-guide/

April is National Child Abuse #PreventionMonth. FREE! Three activity calendars with 30 ways to “Build Community, Build Hope.” https://www.childwelfare.gov/topics/preventing/preventionmonth2016/get-involved/activity-calendar/

Make a difference during #PreventionMonth! The FREE Prevention Resource Guide has practical tools and tips. https://www.childwelfare.gov/topics/preventing/preventionmonth2016/resource-guide/

April is National Child Abuse #PreventionMonth. Spread the word and create awareness with new outreach tools. https://www.childwelfare.gov/topics/preventing/preventionmonth2016/spread-the-word/outreach-material/

It's National Child Abuse #PreventionMonth, “Building Communities, Building Hope.” Share new resources and tools. https://www.childwelfare.gov/topics/preventing/preventionmonth2016/

Sample Press Release

Sample press release: English | Spanish

Sample PSA

Sample PSA: English | Spanish

Sample Proclamation

Sample Proclamation: English

Sample Email Signatures

April is National Child Abuse Prevention Month. Learn more at https://www.childwelfare.gov/topics/preventing/preventionmonth2016/

Strong communities support and strengthen families. Learn more at https://www.childwelfare.gov/topics/preventing/preventionmonth2016/

Learn ways to enhance protective factors and promote well-being https://www.childwelfare.gov/topics/preventing/preventionmonth2016/

National Child Abuse Prevention Month 2016 logo, Building Community Building Hope, www.childwelfare.gov/topics/preventing/preventionmonth2016/

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2016 Conference and Theme

Building Community, Building Hope: Twentieth National Conference for Child Abuse and Neglect