The media provide an important channel for getting the message out about preventing child maltreatment and promoting well-being. There are several media strategies to help your organization or community partnerships spread the word about events, reach potential supporters, and build connections among stakeholders.
Traditional media and social media have different strengths and uses. Understanding the different channels and developing a thoughtful, comprehensive media strategy are important steps that can support the goal of preventing child maltreatment and enhancing child well-being in your community. Rather than choosing to focus energy and resources on either traditional or social media, successful organizations and campaigns use both formats to connect with stakeholders and further their message.
Reach out to traditional media when your goal is to ...
- Get the word out
- Publicize an event to a large, general audience
- Tell your story in more detail
Engage social media channels when your goal is to ...
- Engage in dialogue, get feedback
- Reach a more targeted, specific group
- Send out brief alerts that prompt stakeholders to take immediate action
There are many ways that community members can work together to keep children safe. Visit the National Child Abuse Prevention website to learn what you can do to support and strengthen families and promote the well-being of children and youth. #NCAPM2019
Keeping children safe and families strong in supportive communities. Get updated tools, tips, and techniques for professionals in the 2019 Prevention Resource Guide. #NCAPM2019 #PreventionMonth
Get the word out during #PreventionMonth! Use the sample messages, social media posts, graphics, and more on the #NCAPM2019 website!
Adverse childhood experiences (ACEs) are traumatic events occurring before age 18. Most children in the child welfare system have suffered at least one ACE. See what others are doing to help these children. #NCAPM2019 #PreventionMonth
Focusing on protective factors is critical for preventing child maltreatment. Learn more in the new Prevention Resource Guide. #NCAPM2019 https://www.childwelfare.gov/topics/preventing/preventionmonth/resources/resource-guide/
Play a role in preventing child abuse and neglect. Choose from over two dozen tip sheets—in English and Spanish—share with families or during community events. Taking steps to strengthen families can help children thrive! #NCAPM2019
Test your knowledge! How many protective factors you can identify? Try all 6 scenarios—and use this tool to train others! #NCAPM2019
Strengthening the protective capacities of parents helps children and families thrive. Visit the #NCAPM2019 website today to learn more. #SocialWork
Take the quiz! Use it to train others in identifying ways to support families and prevent child maltreatment. #NCAPM2019 #SocialWork
Want to get the word out on #PreventionMonth? Here's how. #NCAPM2019
Keep children safe & families strong with these tips and tools from the newly updated Prevention Resource Guide. #NCAPM2019
Strong communities support families before they reach a crisis. Share these resources to help members of your community adopt a prevention approach that keeps children safe and thriving. #NCAPM2019
Help us raise awareness during National Child Abuse Prevention Month. Follow Child Welfare Information Gateway and #NCAPM2019 to share resources and strategies that help communities support and strengthen families.
Parents and caregivers need strong communities to keep children safe and thriving. The 2019 Resource Guide provides tips and strategies. #NCAPM2019 #childwelfare
Sample press release: English (PDF - 92 KB)
Sample PSA: English (PDF - 11 KB)
Sample Proclamation: English (PDF - 39 KB)
April is National Child Abuse Prevention Month.
Learn more at: https://www.childwelfare.gov/topics/preventing/preventionmonth
Support strong and thriving families in your community!
Learn more at https://www.childwelfare.gov/topics/preventing/preventionmonth