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Outreach Material

The media provide an important channel for getting the message out about preventing child maltreatment and promoting well-being. There are several media strategies to help your organization or community partnerships spread the word about events, reach potential supporters, and build connections among stakeholders.

Traditional media and social media have different strengths and uses. Understanding the different channels and developing a thoughtful, comprehensive media strategy are important steps that can support the goal of preventing child maltreatment and enhancing child well-being in your community. Rather than choosing to focus energy and resources on either traditional or social media, successful organizations and campaigns use both formats to connect with stakeholders and further their message. 

Reach out to traditional media when your goal is to ...

  • Get the word out
  • Publicize an event to a large, general audience
  • Tell your story in more detail

Engage social media channels when your goal is to ...

  • Engage in dialogue, get feedback
  • Reach a more targeted, specific group
  • Send out brief alerts that prompt stakeholders to take immediate action


Keeping children safe and families strong in supportive communities. Get updated tools, tips, and techniques for professionals in the 2018 Prevention Resource Guide. #NCAPM2018 #PreventionMonth

Working with families? Use the Protective Factors in Practice scenarios to train new family support workers. See the two new scenarios on the #NCAPM2018 website. Test your knowledge with all six today! #PreventionMonth

Get the word out on #PreventionMonth! Use the sample messages, social media posts, graphics, and more on the #NCAPM2018 website!

Use the activity calendars for parents, programs, and community partners to engage families and communities in activities. #NCAPM2018

Help strengthen and promote positive outcomes for families! Use and share over two dozen tip sheets—in English and Spanish—to help families stay happy and healthy! #NCAPM2018

Adverse childhood experiences (ACEs) are traumatic events occurring before age 18. By definition, children in the child welfare system have suffered at least one ACE. See what others are doing to help these children. #NCAPM2018 #PreventionMonth


Keeping children safe & families strong using tips and tools from the new 2018 Prevention Resource Guide. /topics/preventing/preventionmonth/resources/resource-guide/ #NCAPM2018

Protective Factors in Practice scenarios can help train family support workers. Try all six! /topics/preventing/preventionmonth/resources/protective-factors-in-practice/ #NCAPM2018

Want to get the word out on #PreventionMonth? Here’s how. /topics/preventing/preventionmonth/spread-the-word/ #NCAPM2018

What’s your #PreventionMonth plan? Use activity calendars to engage parents, programs, & communities. /topics/preventing/preventionmonth/resources/activity-calendars/ #NCAPM2018

What’s treatable is preventable. Grab 20+ tip sheets to strengthen families and support prevention! /topics/preventing/preventionmonth/resources/tip-sheets/ #NCAPM2018

#DYK every child in the child welfare system suffers from at least one ACE? Learn more & how to help! /topics/preventing/preventionmonth/resources/ace/ #NCAPM2018

Press Release

Sample press release: English (PDF - 92 KB)


Sample PSA: English (PDF - 11 KB) | Spanish (PDF - 14 KB)


Sample Proclamation: English (PDF - 39 KB)

Email Signatures

April is National Child Abuse Prevention Month. Learn more at /topics/preventing/preventionmonth/

Strong communities support and strengthen families. Learn more at /topics/preventing/preventionmonth/

Learn ways to enhance protective factors and promote well-being /topics/preventing/preventionmonth/

National Child Abuse Prevention Month 2018 logo, www.childwelfare.gov/topics/preventing/preventionmonth/

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