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Outreach Material

The media provide an important channel for getting the message out about preventing child maltreatment and promoting well-being. There are several media strategies to help your organization or community partnerships spread the word about events, reach potential supporters, and build connections among stakeholders.

Traditional media and social media have different strengths and uses. Understanding the different channels and developing a thoughtful, comprehensive media strategy are important steps that can support the goal of preventing child maltreatment and enhancing child well-being in your community. Rather than choosing to focus energy and resources on either traditional or social media, successful organizations and campaigns use both formats to connect with stakeholders and further their message. 

Reach out to traditional media when your goal is to ...

  • Get the word out
  • Publicize an event to a large, general audience
  • Tell your story in more detail

Engage social media channels when your goal is to ...

  • Engage in dialogue, get feedback
  • Reach a more targeted, specific group
  • Send out brief alerts that prompt stakeholders to take immediate action

Facebook

Stable housing supports a safe home
Share the NEW TIP SHEET “Finding Affordable Housing” from the #PreventionMonth website #NCAPM2017
https://www.childwelfare.gov/topics/preventing/preventionmonth/resources/tip-sheets/

NEW Tip Sheet for families: “Making a Family Emergency Preparedness Plan”
Available for free on the #PreventionMonth website Share this with families today. #NCAPM2017
https://www.childwelfare.gov/topics/preventing/preventionmonth/resources/tip-sheets/

Help strengthen families and prevent abuse and neglect right now
SHARE tip sheets for families to help raise safe children, manage finances, and find affordable housing; easy to read (in English and Spanish)
https://www.childwelfare.gov/topics/preventing/preventionmonth/resources/tip-sheets/

April is #PreventionMonth
If you work with children and families, get the 2016/2017 Prevention Resource Guide for updated national statistics, tip sheets for families, tools, resources and activity calendars. #NCAPM2017
https://www.childwelfare.gov/topics/preventing/preventionmonth/resources/resource-guide/

Help social workers recognize & strengthen protective factors within families. See “Protective Factors In Practice” vignettes. #NCAPM2017 #PreventionMonth
https://www.childwelfare.gov/topics/preventing/preventionmonth/resources/protective-factors-in-practice/

Support and strengthen families with new resources for #PreventionMonth. The new 2016 Prevention
Resource Guide for child welfare professionals has updated tools, tips, and techniques to help strengthen families. #NCAPM2017 #PreventionMonth
https://www.childwelfare.gov/topics/preventing/preventionmonth/

Tweets

WATCH: "The key is focusing on the protective factors right in the home." Community partnerships at work. #NCAPM2017 http://go.usa.gov/x82Yy

April is #PreventionMonth. The #NCAPM2017 website is your source for resources and tools for social workers. http://go.usa.gov/x82rJ

20+ Tip Sheets for families. http://go.usa.gov/x82YZ In English and Spanish. #PreventionMonth #NCAPM2017

Have a plan for #PreventionMonth? Activity Calendars to engage parents, programs and communities http://go.usa.gov/x82YX #NCAPM2017

Press Release

Sample press release: English | Spanish

PSA

Sample PSA: English | Spanish

Proclamation

Sample Proclamation: English

Email Signatures

April is National Child Abuse Prevention Month. Learn more at https://www.childwelfare.gov/topics/preventing/preventionmonth/

Strong communities support and strengthen families. Learn more at https://www.childwelfare.gov/topics/preventing/preventionmonth/

Learn ways to enhance protective factors and promote well-being https://www.childwelfare.gov/topics/preventing/preventionmonth/

National Child Abuse Prevention Month 2017 logo, Building Community Building Hope, www.childwelfare.gov/topics/preventing/preventionmonth/

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