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Press Releases
Every year, organizations and agencies across the country host local events or activities to urge the public to consider the thousands of children and youth in need of permanent families.
Use these sample press releases to contact local news media, bloggers, and influencers to report on your event or on the adoption issues, trends, or achievements in your area.
Partner with the Children’s Bureau by planning to focus on older youth in your efforts to raise awareness. Customize these press releases to fit your needs as you engage the public.
Tips:
- Review the Local Media Outreach page from AdoptUSKids.
- Connect with reporters or bloggers months in advance to establish an introduction and ask about their editorial schedules and specific interests.
- Use social media to develop media relationships. Tag them on relevant information.
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National Adoption Month Event to Support Older Youth in Need of Families
CITY, STATE—This November, during National Adoption Month, [Organization/Agency Name] will [describe event/activity] to help find permanent families for the [thousands/hundreds] of children and youth in [city/state].
Older youth in out-of-home care are much less likely to be adopted than younger children, yet studies have shown that having a close relationship with a caring adult is critical at every age.
That is why this year’s National Adoption Month focuses on the need for permanent connections and highlights the voices of older youth who have experience with adoption and foster care.
[Organization/Agency] [is partnering with…] to [specify goal of event or activity].
[Provide the important details on your event, activity, or service.]
[Consider including a quote by an agency/organization spokesperson or political leader that comments on the issue or the event and expresses why it will be valued by the community.]
For more information [include website, social media, and other contact information].
National Adoption Month is sponsored by the Children’s Bureau of the U.S. Department of Health and Human Services.
#NationalAdoptionMonth #YouthVoice
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National Adoption Month to Highlight Ways to Engage Youth Voice in Permanency Planning
CITY, STATE— In [City/State], there are [include local/regional statistic] older teenagers in foster care who face a future without stable and caring families to guide them into adulthood, yet studies show that having a close relationship with a caring adult is critical at every age.
This year, National Adoption Month’s theme is “Engage Youth: Listen and Learn.” The U.S. Children’s Bureau and its partners will share resources on how to engage youth to participate in their own case planning—an empowering practice that can improve outcomes and lead to greater opportunities for success in their lives.
The U.S. Children’s Bureau urges all communities to remain steadfast in their commitment to achieving permanency for older youth, even when they appear resistant or hesitant to consider their options.
[Include a local story that highlights an example of a teen whose experience in adoption resulted in a positive outcome demonstrating the importance of family]
National Adoption Month is recognized annually in November throughout the nation as a time to raise awareness about the urgent need for adoptive families for children and youth in foster care.
To learn more about how to support National Adoption Month, visit the website.
For more information on [agency/organization], contact [insert website, social media, and other contact information].
#NationalAdoptionMonth #YouthVoice
