Sample Press Releases

You can use press releases to engage local media outlets, including television and radio stations, newspapers, magazines, community websites, and blogs to create awareness and garner attention for your National Adoption Month initiatives and activities. The two press release templates below should be customized to fit your organization and the activities you wish to promote.  

Tips:

  • Distribute your release well in advance, allowing the media outlet time to prepare and plan
  • Follow up with reminder phone calls and emails to provide background information and answer questions
  • Ensure your activities are relevant to your audience by customizing your message to demonstrate the benefits to your community

Sample National Adoption Month Press Release #1

Release Date:
Contact:
Phone:
Email:

[(Agency Name and Event) to raise awareness of older youth seeking adoption]
November is National Adoption Month

CITY, STATE— In [State], there are more than [number of 15–18 year olds in foster care] 15–18 year olds in foster care. Many of these youth are seeking adoption and permanent, lifelong connections, which are critical to helping them prepare and succeed as they enter adulthood. November is National Adoption Month. This year, the initiative focuses on supporting these older youth and families in establishing and sustaining "forever families."

[Provide a summary of the key information about your story, event, etc. This should be brief and answer who, what, when, where, and why. Include your organization's name and website.]
[Some examples of key information could include details of your organization's National Adoption Month kickoff event, what your organization is doing to raise awareness, or an upcoming prospective adoptive parent meeting or waiting child match-up event.]

[To provide relatable context, you may also include a foster care alum's personal story about how he or she benefited from local community assistance or how a family was forged through adoption from foster care and how the questions and concerns about adoption older youth were answered.]
[Insert a quote from your spokesperson or local political figure that encourages readers to participate in local National Adoption Month activities.]
[Provide a URL for more information, event details, and who to contact.]

Sample National Adoption Month Press Release #2

Release Date:
Contact:
Phone:
Email:

[(Agency name) calls attention to thousands of children and youth in foster care seeking adoption]
November is National Adoption Month

November is National Adoption Month and [agency name (insert link to agency website)] is helping to raise awareness about the need for adoptive families for older youth in foster care. Every year, more than 100,000 children and youth in the U.S. foster care system seek permanent families. Having permanent family connections are critical for older youth to have legal and emotional support as they transition into adulthood and strive for achievement, growth, and well-being.

[Agency name] is hosting [name of the event, date and time of the event, location of the event] to showcase [provide key information about the event, including speakers, reports, and activities that support adoption such as a prospective adoptive parent meeting or waiting child match-up event.]

National Adoption Month is an initiative sponsored by the Children's Bureau, in partnership with AdoptUSKids and Child Welfare Information Gateway. Each November, National Adoption Month brings awareness to the needs of children and youth seeking and waiting a "forever family." This year, specific attention is being paid to the needs of the thousands of older youth, ages 15–18, who face the challenges of aging out of foster care and beginning their independent, young adult lives. [Provide your State or region's statistics on older youth in foster care awaiting adoption.] The National Adoption Month website, https://www.childwelfare.gov/topics/adoption/nam-2016/, contains an entire section dedicated to providing adoption and permanency-related resources and tips for families, including families considering adoption and families that have adopted. The website also supports child welfare professionals in preparing families for adoption and talking with older youth, who may feel they are too old to be adopted.

[Provide a URL for more information, event details, and who to contact.]

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