Outreach Tips

The National Adoption Month initiative’s reach and effectiveness is multiplied when State and local agencies get involved and contribute their voice to raising awareness about the need for adoptive families for children and youth in foster care. Traditional media and social media have different strengths and uses in helping to raise awareness in your area. Understanding these different channels, partnering with public information officers, and developing a thoughtful, comprehensive strategy can go a long way to increasing local support for the National Adoption Month initiative. The resources and tools on this page offer helpful suggestions whether you are a seasoned advocate or just starting out.

Adoption From Foster Care Campaign Toolkit
AdoptUSKids (2016)
Explores resources and tools to help you extend the reach of the National Adoption Month campaign in your community, including public service announcements, printable materials, social media examples, and helpful tips to engage stakeholders and partners in your area.

Local Media Outreach (PDF - 225 KB)
AdoptUSKids (2011)
Provides useful suggestions on how your agency can work more effectively with your local media and place a localized public service announcement.

Partnering for Permanency (PDF - 467 KB)
National Resource Center for Diligent Recruitment at AdoptUSKids (2013)
Shares tips on how public information officers can partner with child welfare agencies to promote adoption from foster care.

Media Toolkit for Child Welfare Leaders (PDF - 553 KB)
National Resource Center for Diligent Recruitment at AdoptUSKids (2013)
Provides tips and strategies child welfare leaders can use to work effectively with the media and to increase the impact and reach of the National Adoption Recruitment Campaign and Response Initiative as a way to help raise awareness about adoption both during National Adoption Month and throughout the rest of the year.

Social Media: Tips for Foster Care Workers
Series Title Factsheets
Child Welfare Information Gateway
Availability View
Download (PDF - 265KB)
Order (Free)
Year Published 2017
Describes the advantages and challenges workers may encounter when using social media with foster parents and youth in foster care. Issues that should be considered and tips for handling issues are also offered, as are ways to use social media to support families and youth.

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