Social Media Basics

Whether you're familiar with social media or still figuring out exactly what a "tweet" is, these resources will help you incorporate social media into your communication and outreach efforts by providing the basics of social media and how to use it effectively. You will also find ways to connect with others online as well as tools to create social media policies and practices for your organization.

How to Become a Social Media Champion
Offers information on various social media tools and how they are used.

Social Media Plans, Policies, and Trends
Presents resources that address social media plans, strategies, policies, and trends, including those for nonprofit organizations.

Using Traditional and Social Media
Lists the strengths and uses of traditional and social media and presents resources on how to use both formats to connect with stakeholders.


Which Social Networks Should Your Agency Use to Reach Families?
AdoptUSKids (2012)

Why social media?

  • 3 out of 4 Americans use social technology.
        - Forrester
  • 1 "word of mouth" interaction has the impact of 200 television ads.
        - Buzzagent
  • 2/3 of the global Internet populations visit social media networks.
        - Nielsen


  • Email
  • Widgets
  • Print
  • Live chat
  • Share