Using Video to Recruit Adoptive Families

Videos are among the most powerful storytelling tools we can use to recruit prospective adoptive families, and social media platforms provide a great way to showcase videos so that they reach a broader audience. Videos bring to life the otherwise nameless or faceless stories of the thousands of children, youth, and families whose lives have been positively impacted by adoption. You can use videos to share information on children awaiting adoption, tell success stories of adopted children and their families, cast a wider net for prospective families through a powerful public service announcement, or otherwise support and enhance your organization's recruitment goals.

The following links offer tutorials on creating and using videos for recruitment and also provide examples of different types of videos.

Learn to Inspire

Creator Playbook
YouTube
Presents tips, best practices, and strategies to help organizations build their YouTube audience and make the most of YouTube as a tool in their work.

Digital Storytelling: A Tutorial in 10 Easy Steps
Socialbrite (2010)
Provides tips on how to create a powerful digital story for your organization.

YouTube [Webinar]
U.S. Department of Health and Human Services (2011)
Although designed for a Federal Government audience, this webinar includes a discussion on how to create interesting YouTube content that may be of interest to a wider audience.

Find Inspiration

Adoption from Foster Care

Adoption from Foster Care [Video]
Ad Council
Offers videos from the "You don't have to be perfect to be a perfect parent" campaign.

 
Digital Stories From the Field: Foster/Adoptive Family Perspectives

Digital Stories From the Field: Foster/Adoptive Family Perspectives [Video]
National Resource Center for Permanency and Family Connections
Offers the stories of families impacted by foster care adoption.

 
The One Day Project

The One Day Project [Video]
National Adoption Day Coalition
Offers videos describing National Adoption Day and its impact on children in foster care awaiting adoption.

 
Top 10 Reasons to Adopt a Teen

Top 10 Reasons to Adopt a Teen [Video]
Families First (Georgia)
Presents a 2-minute video of the top 10 reasons to adopt a teen.

 
Unadoptable Is Unacceptable

Unadoptable Is Unacceptable [Video]
Dave Thomas Foundation for Adoption
Addresses the need to find homes for thousands of children in foster care awaiting families.

 

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