Effective communication strategies for both traditional and social media are critical to providing safety, permanency, and well-being for children and youth. The Internet has forever changed our society and the way we connect with others, and it changes our work in child welfare. Social media offers new ways for adoption professionals to follow best practices for finding prospective adoptive families and connecting them with children awaiting adoption.
Perhaps no generation knows how to use social media better than the children and youth of today. Sometimes called "digital natives," many young people have grown up using the Internet and social media to connect with their peers and can't imagine life without it. However, just because they know a lot about it doesn't mean they are immune from hurting others, or themselves, online.
This information will help you explore ways to create and implement effective traditional and social media communication strategies and identify and address potential challenges.