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Home > Preventing Child Abuse & Neglect > Public Awareness & Creating Supportive Communities > Sharing a Prevention Message > Tools for Sharing Your Message

Promoting Healthy Families in Your Community: 2008 Resource Packet
Chapter 4: Tools for Engaging Your Community

Tools for Sharing Your Message

Tools and resources to share with the media regarding child abuse and neglect prevention, including steps for reaching out to the media, key message points, and sample letters to the editor.




 

Reframing Child Abuse and Neglect: A Practical Tool Kit
FRIENDS National Resource Center for Community-Based Child Abuse Prevention (2006)
Provides sample materials for framing a positive message about child abuse and neglect prevention.

 

Building Community Systems for Young Children: Public Education and Outreach (PDF - 125 KB)
UCLA Center for Healthier Children, Families, and Communities (2001)
Guidelines for the development and application of public education efforts to inform citizens about child development and healthy family behaviors. Types of outreach campaigns, design of strategic initiatives, and funding approaches are described.

Child Abuse Prevention Month Campaign Toolkit
Children’s Trust of Washington (2007)
Examples of public awareness materials from Washington State include a sample proclamation, press release, and letter to the editor, as well as campaign logos and flyers, parenting brochures, and several videos.

Making the Public Case for Child Abuse and Neglect Prevention: A FrameWorks Message Memo (PDF - 175 KB)
FrameWorks Institute & Prevent Child Abuse America (2004)
Research on how Americans view child maltreatment and recommendations for long-term and short-term approaches to improve the messaging of child abuse prevention.

Prevent Child Abuse America Advocacy Guide
Prevent Child Abuse America (2001)
A guide for advocating for child abuse and neglect prevention policies and programs. Chapter 4 provides tools for working with the media, including letters to the editor, news releases, and a press briefing kit.

Publications
Safe Start Center
Offers numerous links to materials that can be used for community education and outreach, including posters, public service announcements, information kits, factsheets, guides, manuals, and other multimedia resources.

 

 

Related Information Gateway Topics

Preventing child abuse & neglect: National Child Abuse Prevention Month
Preventing child abuse & neglect: Promotional tools for sharing the 2008 Resource Packet
Preventing child abuse & neglect: Proclamations and press releases

 

 

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