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Adoption PSAs Generate Millions of Dollars in Donated Media Support and Help Find Families for Kids
Advertising is working to help connect prospective adoptive families with children and youth waiting in foster care for permanent families. The Ad Council's Public Service Announcement (PSA) campaigns for the Children's Bureau, the Adoption Exchange Association, and the Collaboration to AdoptUsKids generated over $144 million in donated television, radio, and print media support between June 2004 and December 2006. The upsurge in media exposure led to a significant increase in the number of calls, emails, and visits to the AdoptUsKids national photolisting website.
There were a number of other positive outcomes for the PSA campaigns on adoption:
- Over $130 million in donated media support was generated by the General Market Adoption campaign by December 2006. From the July 2004 campaign launch to December 2006, the number of families with home studies registered on the AdoptUsKids website increased from just over 2,400 to over 8,700.
- Over $13 million in donated media was generated through the Spanish Language adoption campaign by December 2006, resulting in over 5,600 intakes of families interested in adopting from foster care.
- More than 28,000 media outlets received the television and radio PSAs for the new Teen Adoption campaign by December 2006.
Be a part of this success story. Contact your local media about running the adoption PSAs. Their donations can help children and youth in foster care find permanent, loving homes.
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